In this exciting new episode of The Marketing Corner, host Shawn Campbell and co-host David Bradley are joined by two incredible guests: Jeff Witthoft and Eric Spitzer, for an engaging conversation about one of Southern Arizona's biggest annual events—the Arizona Bowl.


This episode dives into the fascinating history of the Arizona Bowl, exploring how it has grown over the years into a major sporting and community event for Tucson. Our guests share key insights into what makes the Arizona Bowl unique among college football games and how it has cemented itself as a signature experience for locals and visitors alike.


But this year brings a fresh twist: the new title sponsor is none other than legendary hip-hop icon Snoop Dogg. Shawn, David, Jeff, and Eric discuss how Snoop's involvement is set to elevate the Arizona Bowl's popularity to unprecedented levels. From attracting national media attention to drawing younger, more diverse audiences, Snoop Dogg's influence could create a ripple effect that benefits not just the bowl game but Tucson's local economy as a whole.


The conversation also takes a practical turn for small business owners in Tucson, highlighting how they can capitalize on the influx of visitors from the two competing schools—Colorado State and Miami of Ohio. With fans traveling from near and far to support their teams, local businesses have a golden opportunity to showcase what Tucson has to offer. From restaurants and bars to hotels and retail shops, the panel shares actionable tips and strategies for maximizing foot traffic and creating memorable experiences for out-of-town guests.


Key topics covered include:


The origin and growth of the Arizona Bowl: What sets it apart and how it became a Tucson staple.


Snoop Dogg as the new sponsor: The impact of a cultural icon on ticket sales, media coverage, and audience engagement.


Small business opportunities: How Tucson entrepreneurs can attract and serve visiting fans to boost their bottom line.


The importance of community involvement: Leveraging the Arizona Bowl to foster pride and collaboration in Tucson's small business community.


Whether you're a sports fan, a Tucson local, or a small business owner, this episode is packed with insights that can help you make the most of this exciting event. Tune in for a mix of football, marketing strategies, and a little bit of Snoop Dogg swagger as The Marketing Corner breaks down how a community-driven bowl game can bring growth, excitement, and opportunity to Tucson.


Don’t miss this one—because much like Snoop’s music, this conversation is smooth, impactful, and destined to leave a lasting impression.


Listen now on Spotify, YouTube, or your favorite podcast platform!Subscribe to The Marketing Corner for weekly episodes featuring marketing insights, entrepreneurial advice, and in-depth conversations with leaders making a difference in their industries.


The Marketing Corner podcast and newsletter is grateful for our sponsors:
Daniel McPadden | Last Bridge Media


David Bradley, MBA, LUTCF | A to Z Medicare


Juan JD Delgado | A Roof Over Your Head | Roofs Are Hot Jamar Jordan, EA | Tax Specialist


Roger LaFaye | Processing dba MiCamp Solutions


Candice Eaton |C Eaton Photography


Mark Weiss | Sales Performance Strategies


Bill Netherton | Professional Bartenders Unlimited


Mo Rousso | Executive and Business Development


Jose Oliver | Leadership Coach


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