The Marketing Corner: Building a Memorable Brand

Welcome to the newest episode of The Marketing Corner, your go-to resource for expert marketing advice and actionable business strategies! In this episode, host Shawn Campbell is joined by two exceptional guests: Bill Netherton, owner of Professional Bartenders Unlimited, and Don Ledbetter, a seasoned entrepreneur and marketing expert. Together, they share their unique insights and experiences to help you elevate your business in 2025 and beyond.

• Building a Memorable Brand: Bill Netherton shares how Professional Bartenders Unlimited has cultivated a strong, recognizable brand in the Tucson community since 1984. Learn how storytelling, customer service, and a commitment to quality can create lasting connections with your audience.

  
  



• The Power of Networking: Don Ledbetter dives into the art of leveraging relationships to grow your business. From forming strategic partnerships to maximizing networking opportunities, Don shares his top tips for creating a thriving network that works for you.

  
  



• Adapting to Market Changes: As the business landscape continues to evolve, our guests discuss how to stay ahead of the curve by embracing innovation and keeping your marketing strategies fresh and relevant.

  
  



• Expert Insights from Shawn Campbell: Shawn weighs in with actionable advice on how to combine traditional and digital marketing efforts to maximize your reach and impact. Learn how to integrate social media, email campaigns, and community engagement to create a winning marketing strategy.

  
  

Whether you’re a solopreneur, small business owner, or seasoned entrepreneur, this episode is packed with valuable takeaways to help you succeed in today’s competitive market. Bill and Don bring years of hands-on experience, and Shawn’s expert guidance ensures you’ll leave with actionable steps to implement immediately.

Stay updated with the latest marketing trends, strategies, and expert advice by subscribing to The Marketing Corner. Hit the notification bell so you never miss an episode, and be sure to follow us on Spotify, YouTube, and 1030 AM The Voice for live broadcasts every Saturday from 11:00 a.m. to noon.

What’s one marketing trend or technology you think will dominate in 2025? Let us know in the comments below! We’d love to hear from you, and your response might even be featured in an upcoming episode or newsletter.

This episode wouldn’t be possible without the support of our amazing sponsors. A huge thank you to:

• Bill Netherton from Professional Bartenders Unlimited: "Be a Guest at Your Own Party" since 1984.

  
  



• Danny McPadden from Last Bridge Media: Your partner in video marketing success.

  
  



• David Bradley from Medicare A to Z: Guiding seniors through Medicare with expertise.

  
  



• Candice Eaton from C Eaton Photography: Capturing moments and building brands with creative photography.

  
  



• Jose Oliver from Awakening Minds, LLC: Unlocking potential through coaching and empowerment.

  
  



• Juan JD Delgado from Roofs Are Hot: Innovating and redefining roofing solutions.

  
  



• Mo Rousso, Executive Business Coach: Elevating business leaders to their peak potential.

  
  

Thank you for supporting local businesses and helping us bring valuable marketing insights to our community. We’ll see you in the next episode of The Marketing Corner!